Tag: on reading

January Round- up-:

Books I’ve read in January-:

1. Chomana Dudi ( A well known classic work in Kannada, portraying the life of a poor peasant in an obscure Indian Village by the legendary K.Shivaram Karanth)

2.Balzac and the little Chinese seamstress- Dai sijie

3. The Woman of Rome- Alberto Moravia

4.The Age of reason- Jean Paul Sartre

5. By the river Piedra I sat down and wept – Paulo Coelho

6. Eleven Minutes- Paulo Coelho

7. The everything guide to copy –Steve Slaunwhite

8. Start and run a copywriting business- Steve Slaunwhite

9.  My life- Anton Chekhov

10. Totto-Chan: The Little Girl at the Window-  Tetsuko Kuroyanagi

Books I’ve read in 2018


1. The fall- Albert Camus
2. The Stranger – Camus
3. Heart of Darkness- Joseph Conrad
4. The confusions of Young Torless- Robert Musil
5. Utopia –Sir Thomas More
6. Slaughterhouse five- Kurt Vonnegut
7. The sorrows of young werther- Goethe
8. Waiting for Godot –Beckett
9. On the Heights of Despair- Emil Cioran
10. Journey to the end of the night- L.F.Celine
11. The Bell Jar –Sylvia Plath
12. Nausea- Sartre
13. No Longer Human- Ozamu Dazai
14. Correction- Bernhard
15. Extinction- Bernhard
16. The loser- Bernhard
17. Confusion- Stefan Zweig
18. Man’s fate- Andre Malraux
19. All quiet on the western front- Erich Maria Remarque
20. The Essential Kafka: The Castle; The Trial; Metamorphosis and Other Stories –Kafka
21. English, August: An Indian Story –Upamanyu Chatterjee

22. Charulata –Tagore (Malayalam translation)
23. Pottalile Itavazhikal- Abhilash Melethil (Malayalam)
24. Death Certificate- Anand (Malayalam)
25. Vishnu- Anand (Malayalam)

On Advertising
26. The Persuasive Copywriter –ENJ Carter
27. The Boron Letters –Gary Halbert
28. Reality in advertising- Rosser Reeves

29. Scientific Advertising –Claude C Hopkins
30. Making Ads Pay: Timeless Tips for Successful Copywriting –John Caples
31. AdKatha The Story of Indian Advertising –Anand Halve
32. Indian Advertising: Laughter and Tears- Arun Chaudhury
33. Ogilvy on advertising- David Ogilvy
34. Nawabs, Nudes, Noodles: India through 50 Years of Advertising-Ambi Parameswaran
35. Adland: A Global History of Advertising- Mark Turngate
36. A Technique for Producing Ideas –James Webb Young


37.The Curious Incident of the Dog in the Night-Time- Mark Haddon
38 . Neurotribes- Steve Silberman
39.A Life Interrupted the Story of My Battle with Bullying and Obsessive-Compulsive Disorder –Sumi Mukherjee
40.An Anthropologist on Mars: Seven Paradoxical Tales –Oliver Sacks

My reading plan for 2019


1. in search of lost time- Marcel Proust

(I’m currently reading by way of swans. This is my biggest project)

Total books-: 7

2. The age of reason- Jean Paul Sartre

3. To the lighthouse- Virginia woolf

4. Dead souls- Gogol

5.A house for Mr.Biswas- V.S. Naipaul

6. War and peace- Tolstoy

7. The Charterhouse of Parma- Stendhal

8. The Red and the black- Stendhal

9. Germinal- Emilie Zola

10. The counterfeiters- Andre Gide

11. The scarlet letter- Hawthorne

12. Sentimental Education- Flaubert

13. A mind at Peace- Tanpinar

14. Brave New world- Huxley

15. The Golem- Gustav Meyrink

16. The Man without qualities- Robert Musil


17. Either/ or- Søren Kierkegaard

18. Thus Spake Zarathustra- Nietzsche

19.Fear and trembling- Søren Kierkegaard

20. The Rebel-Camus

21. The myth of Sisyphus- Camus

22. Mythologies- Roland Barthes

23. Being and nothingness- Sartre

24. The genealogy of morals- Nietzsche

25. Human all too human- Nietzsche

26. The social contract- Rousseau


27. The book of Gossage- Howard Gossage

28. How to write a good advertisement- victor O Schwab

29. The Robert collier letter book

30. on the art of writing copy- H.G.Lewis


1. The Art of memory- Francis Yates

2. Nausea- Sartre

3. Essential Kafka- Kafka

4. The stranger- Camus

5. The fall- Camus